How to discover which customers have stopped buying a certain product

You can use sales-i to discover which products a customer has stopped buying, preventing your sales from slipping and going to a competitor before it’s too late.

Select a device

Desktop

Apple

Android

 

Desktop

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Step 1: Click Enquiries

From the black navigation bar at the top of the screen, click Enquiries.

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Step 2: Click Sales Vs Gaps

Now it’s time to select the type of enquiry you would like to run. Using the drop down under the search bar at top left of the enquiries results bar, select Sales vs Gaps.

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Step 3: Select product bubble

Select the Product bubble from the Product Analysis section in the left hand window of the screen.

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Step 4: Choose product

Now you need to select the product you would like to see sales information for. In this example, select the option to view who has bought and not bought.

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Step 5: Select bubble

Now you have selected your chosen product, it’s time to see which customers have and haven’t been buying it. To do so, click Name bubble from the Customer Analysis field in the left-hand. window of the screen.

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Step 6: Gaps

You will now see a list of customers who have bought or not bought that product.

Some of them may show a red 0. This indicates a gap in spend for that month.

Click on a column header to sort sales for that month into ascending or descending order.

Note: You can click on the Total column header to bring the customers who have never bought this product to the top of the list.

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Apple

Download PDF version

Step 1: Click Enquiries

From the navigation bar at the bottom of the screen, tap Enquiries.

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Step 2: New Enquiry

Next, tap New Enquiry in the top right corner.

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Step 3: Sales Vs Gaps

Now tap on Sales Vs Gaps.

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Step 4: Gaps

To do so, tap Name from the Bubble Screen.

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Step 5: Results

You will now see a list of customers who have bought or not bought that product.

Some of them may have an orange number next to them. This number represents the number of gaps in spend over the months in this date range.

If you would like to see a monthly breakdown of their spend, (including any gaps), tap on the (i)/number icon.

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Android

Download PDF version

 

Step 1: Enquiries

From the navigation bar at the bottom of the screen, tap Enquiries.

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Step 2: New Enquiry

Next, tap New Enquiry in the top right corner. 

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Step 3: Sales Vs Gaps

Now tap on Sales Vs Gaps.

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Step 4: Product

Tap Product from the Drill Screen. Note: If you want to search for a particular product you can use the search option available near the top of the page.

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Step 5: Drill

Now you need to select the product you would like to see sales information for (in this case, who has bought and not bought).

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Step 6: Customer

To do this tap on the product, then select the red drill option from the bottom of the page.

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Step 7: Gaps

To do so, tap Name from the Bubble Screen.

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Step 8: Results

You will now see a list of customers who have bought or not bought that product. Some of them may have an orange number next to them. This number represents the number of gaps in spend over the months in this date range.

If you would like to see a monthly breakdown of their spend, (including any gaps), tap on the (i)/number icon.

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