How to discover which customers have stopped buying a certain product

You can use sales-i to discover which products a customer has stopped buying, preventing your sales from slipping and going to a competitor before it’s too late.

Select a device

Desktop

Apple

Android

 

Desktop

Download PDF version

 

Step 1: Click Enquiries

From the black navigation bar at the top of the screen, click Enquiries.

How to discover which cust stopped buying a product - desktop 1

 

Step 2: Click Sales Vs Gaps

Now it’s time to select the type of enquiry you would like to run. Using the drop down under the search bar at top left of the enquiries results bar, select Sales vs Gaps.

How to discover which cust stopped buying a product - desktop 2

 

Step 3: Select product bubble

Select the Product bubble from the Product Analysis section in the left hand window of the screen.

How to discover which cust stopped buying a product - desktop 3

 

Step 4: Choose product

Now you need to select the product you would like to see sales information for. In this example, select the option to view who has bought and not bought.

How to discover which cust stopped buying a product - desktop 4

 

 

Step 5: Select bubble

Now you have selected your chosen product, it’s time to see which customers have and haven’t been buying it. To do so, click Name bubble from the Customer Analysis field in the left-hand. window of the screen.

How to discover which cust stopped buying a product - desktop 5

 

Step 6: Gaps

You will now see a list of customers who have bought or not bought that product.

Some of them may show a red 0. This indicates a gap in spend for that month.

Click on a column header to sort sales for that month into ascending or descending order.

Note: You can click on the Total column header to bring the customers who have never bought this product to the top of the list.

How to discover which cust stopped buying a product - desktop 6

Apple

Download PDF version

Step 1: Click Enquiries

From the navigation bar at the bottom of the screen, tap Enquiries.

How to discover which customers have stopped buying a certain product - ios Step 1

Step 2: New Enquiry

Next, tap New Enquiry at the top of the screen.

How to discover which customers have stopped buying a certain product - ios Step 2

 

Step 3: Sales Vs Gaps

Now tap on Sales Vs Gaps.

How to discover which customers have stopped buying a certain product - ios Step 3

 

Step 4: Gaps

Now tap Name from the Bubble Screen.

How to discover which customers have stopped buying a certain product - ios Step 4

Step 5: Results

You will now see a list of customers who have bought or not bought that product.

Some of them may have a red or yellow number next to them. This number represents the number of gaps or negative spend over the months in this date range.

If you would like to see a monthly breakdown of their spend, (including any gaps), tap on the (i)/number icon.

How to discover which customers have stopped buying a certain product - ios Step 5

Android

Download PDF version

 

Step 1: Click Enquiries

From the navigation bar at the bottom of the screen, tap Enquiries.

How to discover which customers have stopped buying a certain product - Android Step 1

Step 2: New Enquiry

Next, tap New Enquiry at the top of the screen. 

How to discover which customers have stopped buying a certain product - Android Step 2

Step 3: Sales Vs Gaps

Now tap on Sales Vs Gaps.

How to discover which customers have stopped buying a certain product - Android Step 3

Step 4: Gaps

Tap Name on the Bubble screen.

How to discover which customers have stopped buying a certain product - Android Step 4

Step 5: Results

You will now see a list of customer who have bought or not bought. Some of them may have a yellow or red number next to them. This number represents the number of gaps or negative spend over the months in this date range. If you would like to see a monthly breakdown of their spend, (including any gaps), tap on the (i)/number icon.

How to discover which customers have stopped buying a certain product - Android Step 5